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iPhone games studio Neon Play launches with as partner

19 May 2010

SpongmonkeyNeon Play, a new iPhone games studio founded by Oli Christie, ex-creative director of InboxDMG, has launched with its first partner - the quirky Internet animator, (

The deal will see Neon Play launch a series of iPhone games and apps featuring some of Rathergood’s range of characters, with the first launching this summer.

Characters to be featured include the world famous Spongmonkey - a YouTube sensation with his song “We like the Moon”, as well as the crazy, goggle-eyed Krusha Krush TV ad kittens loved for their eclectic mix of madness and songs.

Rathergood will also create some new characters with animations and songs to feature in the iPhone games to be created by Neon Play.

Joel Veitch, founder of Rathergood commented, “We've always wanted to take our most famous characters into new areas and with Neon Play we're looking forward to creating some quirky new iPhone games and apps that consumers will be get loads of fun out of wherever they are. It’s an exciting partnership that we’re looking forward to with huge bundles of Spongmonkeys.

Oli Christie, Managing Director of Neon Play commented, “I’ve always been a huge fan of Joel and Rather Good’s unique and sometimes bizarre (in a good way!) animations and games, so this partnership is a great way to be launching Neon Play and hopefully the start of one of many beautiful relationships of its kind.

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